What’s Working with Cam Marston Radio Show

Informing listeners about the Workplace, Workforce, and Marketplace trends shaping business today. Content and Tips that will grow your audience, ratings, and revenue.

About Cam Marston

For more than twenty years Cam Marston has studied workplace, marketplace and workforce trends and shared his results in speeches, seminars, workshops, books, podcasts, and training programs. His radio show, What’s Working with Cam Marston, began in 2018 from his desire to learn more about the trends and the people succeeding in them. He’s also one of the nation’s premier figures in the study of generational differences in the workplace. Cam lives in Mobile, Alabama with his wife and four children.

Contact

Radio Show

Interviews with business leaders who are finding new and exciting ways to succeed by leading their teams, selling their products and services, growing their businesses, and managing their time effectively. The one-hour show is hosted by workplace and workforce expert Cam Marston who has researched, given speeches, and led workshops on these trends for more than twenty years. Cam chats with his guests in such a way that the leader of a global business or the manager of a local shop can learn from the conversation.

Samples

The 90-second Tips / Vignettes offer guidance for business leaders, owners, managers, and entrepreneurs. They’re bite-sized content perfect for drive time and airing on both talk and music format stations. Listeners enjoy hearing these very short narratives or business tips which offer insights into and solutions for the most common business challenges.

 

What’s Working is a show about entrepreneurship and business growth and, as such, qualifies for your FCC Issues and Program Report. Each episode comes with a PDF document formatted and ready for you to save into your file. See a sample report here.

CLICK HERE FOR MORE SHOW SAMPLES
Cam speaking in front of a group of people.

Audience Info

  • What’s Working targets listeners in influence positions in their workplace. Ranging from the CEO to the team lead, the listeners are those who have the authority to make the changes needed for the betterment of their workplaces and teams.
  • Most listeners are over 45 years old and still in the workplace. They’re primarily male with above average incomes.
  • Listeners also recognize that What’s Working avoids politics and any sort of “us versus them” conversations that can dominate talk radio. They find What’s Working a refreshing break from polarizing topics. The show celebrates the people who are working hard to serve their customers and support their employees. The show’s tone is positive, optimistic, supportive, and solution focused.

Revenue Opportunities

Business and self-help books have been popular for well over half a century. What’s Working takes this genre to the airwaves of radio, offering advice and insights to make listeners just a little bit better at the work they do. There’s been a market for these books for years; now there’s a market for businesses to affiliate with this genre over the radio.

Some industries and services eager for affiliation with solution-oriented business content have been leery of the talk-radio format due to the polarizing nature of some of the hosts and the topics. What’s Working is the remedy to this.

Target Customers:

  • Financial Services
  • Commercial Insurance
  • Banking
  • Any B-to-B
  • Realtors / Real Estate
  • Commercial Builders / Developers
  • Business Brokers

About What’s Working

  • 100% barter, 1-hour weekly show
  • 8 minutes of local inventory each hour
  • Custom promos
  • Professional materials to help local sales

Contact Us

For exact information on content, availability, and pricing, contact us using the form.

Cam Marston

Cam@CamMarston.com
ph/txt: 251.644.2148

Helen Broder – Business Manager

Helen@CamMarston.com
ph: 703.757.1204

"*" indicates required fields

This field is for validation purposes and should be left unchanged.

Download the Cam Marston Media Kit